1. Rex Hunt = Passion as guiding principle
The right choice of equipment, fitting the prevailing fishing conditions. Rex Hunt's extensive 40 year experience is used in product development and assortment selection. All products are tested by Rex and his team and passed their high standards. With passion for fishing and for quality!

2. Rex Hunt = Optimal price and quality
Not the cheapest, to maintain and ensure a high quality. Without compromise. Yet not too expensive. All products personally tested and endorsed by Rex Hunt himself. Optimal price quality ratio ensured!

3. Rex Hunt = a total fishing concept - clear and complete
We focus on concepts when putting our assortment together. With proven products, carefully selected and tested by Rex Hunt personally. Clear presentation on the shop floor, with the consumer easily guided towards his best choice. Of course coherently and uniformly presented under the strong Rex Hunt brand.

4. Rex Hunt = marketing support and publicity for retailers
Rex Hunt as top brand in sport fishing equipment is supported by the brand recognition at consumer level as a result of media exposure in over 158 countries worldwide. Furthermore, the brand is actively promoted through publications and advertisements in trade magazines like Beet and many others, where Rex has his own Q &A columns and pages.

5. Rex Hunt = personal brand promise
- Offer both starting and more experienced fishermen an unsurpassed fishing experience by providing the right equipment
- Do not forget the children. They are our future. Teach them the beauty of nature. And how you can fish in a responsible manner. Our as Rex says it: "fishing surely beats sitting behind a computer, smoking, hanging around or worse, drug and alcohol abuse. That's why I focus my attention on children."

Rex Hunt fishing equipment and accessories are now being introduced across Europe. Besides Europe and Australia, also other international markets are being developed.